As of the current time, there are nearly 2 billion active WordPress websites out there, some of which are configured for eCommerce through the use of a plugin called WooCommerce.
That is a lot of websites. Also, WordPress is an open-source platform that, though highly configurable and customizable, can be resource intensive to manage and optimize.
As a result, many entrepreneurs choose to work with a WooCommerce SEO agency to improve their organic rankings. These are some of the steps you can take on that front.
A Preliminary Note on Keywords and Strategy
One thing that must be settled before you can make any optimizations to your website is that you need to have keywords to go after first.
What keywords you should select will hinge on your strategy, your goals, and on their viability. In general, if you’re just starting out, you should go with keywords that have commercial or transactional search intent and have difficulty scores of 30 or (preferably) lower.
(For this step, most work with a WooCommerce SEO company, but if you have keywords selected, you can get started with the following optimizations.)
Resize Images and Add Alt Text
One quick but important thing you can do to improve a WordPress website is to resize images and add alt text – this is good for SEO on two fronts.
For one thing, resizing images by compressing them will help improve your page speeds, and slow page speeds are one of the biggest crutches for many eCommerce websites.
Faster page speeds improve technical SEO and also boost the user experience. Also, adding alt text to your image files will improve keyword density for each page.
Add Internal Links Using Target Keywords As Anchor Text
Where possible, add internal links to your product pages pointing towards the key pages you want to rank.
Use target keywords as anchor text, but with a caveat. Use the target keyword in anchor text pointing to the intended target URL, not on it. This will transfer some authority.
In addition to improving website structure for SEO, this step will also improve the user experience, navigability, and can boost your chances for cross-selling.
Write Information-Dense, Keyword Optimized Blogs
The content creating and content marketing aspects of SEO are something that is often overlooked, but they are among the most impactful elements of search engine optimization.
Blogging will increase the topical relevance of the content on your website as well as the keyword density, and can attract and engage visitors.
It will also give you an opportunity to educate users about your products and advertise ways in which they can be used, maintained, and more.
Also, blogging gives you the chance to increase the authority of other key pages on your website through the use of links – which also boosts SEO.
Add Keywords to Target URL Page Headers and Titles
This is the easiest optimization of all that most merchants can make: add your target keywords to page headers and titles on those pages (usually product and category pages) for which you want those keywords to rank.
This is the single most impactful optimization that can be made, all else considered, especially for the effort it requires. Just don’t overdo it – not every header and title needs a special keyword, or you might get dinged for what SEO specialists call “keyword stuffing” which will incur a penalty.
Work with a WooCommerce SEO Agency
While the optimizations mentioned here might seem basic, the keyword research and strategic planning that goes into them is not. For this reason, many online businesses built on WordPress might opt to work with a dedicated WooCommerce SEO agency to help implement it all. Doing so might be in your best interest, too, especially if you don’t have the resources carved out for a long-term, full-scale organic marketing campaign for your WooCommerce website.
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