A Brief Guide For ECommerce Businesses To Get Backlinks

Running an eCommerce business requires a good knowledge of digital marketing, online business, and everything else online. A key factor influencing a website’s visibility on search engines (especially Bing, Google, Lycos, and Yahoo) is a backlink.

What exactly is a backlink? Digital marketing experts reveal that it is a link from one website to another (i.e. from one website to the main one). Search engines view these links as ways of endorsing content.

The more top-notch natural backlinks an online store has, the better its website will perform in search engine rankings. Let us now have a look at how eCommerce companies can raise their stakes in the backlinks arena.

Natural backlinks are quite important for e-commerce

Backlinks are important for Search Engine Optimization. It is important to understand their essence before we understand their tactics. Here are the reasons why:

• It gives SEO efforts the needed boost: Search engines use backlinks as one of the top ranking factors. When reputable websites get linked to the online store, this improves the SEO. This tells search engines that the website is trustworthy. Plus the content it offers is valuable.
• It helps raise traffic: Backlinks from popular websites can lead to a rise in traffic. When the store is featured on a blog with a very good traffic/resource page, visitors with curiosity are certain to click on that link and explore the product range.
• It improves brand authority: Earning backlinks from industry leaders can help establish the e-commerce business as an authority in a specific area. This helps improve brand recognition and trust among consumers.

Let us now explore some effective ways to earn natural backlinks.

Making top-notch content that is also shareable

The foundation of a successful backlink depends on top-notch content. eCommerce websites should have content that not only promotes the product line but also gives the audience something of value. 

Blog Posts

Publishing blog posts regularly that are relevant to the niche can help attract links from other websites. Making content that does the following is best:

• Answering commonly asked questions (FAQs).
• Solves issues.
• Provides advice relevant to the products.

For instance, Those who are selling environment-friendly goods can write blog posts on making homes more sustainable. They can attract backlinks from businesses and websites with a core focus on susbtainability and subtainable living.

Making product guides and tutorials

Makes detailed product guides and tutorials work. Creating manuals that explain the way products solve certain problems is a big plus. Videos are popular nowadays. Video tutorials can be engaging and worthy of backlinks especially if they are visually pleasant and informative.

Who can ever forget infographics? 

Infographics are some of the best ways to present complex information in an easily understandable format. Those who created infographics that resonate well with the audience have thus mastered the art of making them. They have the following properties:

• They are easy to share.
• Easy to understand. 
• Have higher chances of earning strong backlinks.

Case studies and original research studies are also good

Authentic original research reports and case studies are very good in helping acquire backlinks. Those who have conducted surveys or have data exclusive to their industry can publish them. These insights help bring links from news outlets, bloggers, and industry publications.

Making good use of influencers and partnerships

Another effective way of earning backlinks is via partnerships and yes, influencer marketing. Marketers from an eCommerce web design agency reveal that building relationships with other individuals and organizations in the industry can create chances for collaborative content creation and more opportunities for link building.

Partnership with businesses offering complementary goods/services

Companies complementing the eCommerce store are good ones for collaboration. If the eCommerce site sells equipment for home cooking, it can partner with home-based eateries to create relevant content such as recipes, blog posts, and other materials. When the content is published on their site, the store can be backlinked in it.

Reaching out to influencers

Influencer marketing is a robust tool for online stores. When an influencer reviews products, or mentions the store in a blog/social media post; they usually include a link to the website. Influencers usually do their work for social media exposure. Their marketing also helps create worthwhile backlinks.